WHO BENEFITS FROM ENGLISH FOR A SONG?

The United States of America.
Our educational system: strong English skills help young adults obtain a high school diploma or pass high school equivalency tests and qualify for higher education.
Our workforce: strong English skills enable young adults to earn a college degree and expand their opportunities for meaningful employment.
Our economy: strong English skills help workers improve our bottom line: even a 1% rise in basic literacy skills can boost us labor productivity by billions of dollars.
Our healthcare system: strong literacy skills help millions of Americans take charge of their family’s health and avoid costly admissions to emergency care. Low health literacy costs the US economy hundreds of billions of dollars a year.
Our democracy: strong English skills empower young citizens to comprehend high-level news reports, to think critically about key political issues, to vote, and to participate in civic activities.

Target Audience

ENGLISH FOR A SONG™ will reach and teach adults in the U.S., age 18 and up, who are native speakers of English or immigrants learning English as a Second Language. The app is designed to help this population achieve higher levels of English literacy, meet their educational goals, and qualify for advancement in their careers by improving their English language skills. The vast majority owns smartphones and tablets that enable them to play games, listen to music, and keep in touch with friends and family.

English for a Song

Tens of millions of native English speakers can read and write pretty well BUT

• Have difficulty passing high-school equivalency or college admission tests
• May be admitted to community college but require uncredited remedial English classes
• Do not qualify for advanced job training programs due to poor literacy skills
• Struggle to comprehend high-level texts, such as complex news stories about politics, health, community issues, and other topics
• Have difficulty helping their children with English-based homework

Tens of millions of foreign-born adults in the U.S. may be literate in their own language BUT

• Struggle to comprehend spoken and written English
• Live in neighborhoods where little English is spoken
• May be stuck in low-level jobs because of poor English skills
• May have foreign educational credentials but have trouble obtaining U.S. degrees
• Can’t help their children with English-based homework and/or communicate with teachers

English for a Song

The App - How EFAS Works

English for a Song will be available on all Android devices operating on system 4.1 or above. Students will be able to access it from the Google store, tv411.org (our partner website) and many other locations.



Music People Love

EFAS entices learners through its menu of popular songs drawn from a range of genres: pop, rock, C&W, rap, blues, R&B, and golden oldies.



A Simple Workflow

Learners build fluency as they sing along to new or familiar lyrics. Then they move on to interactive English learning activities based on the song.



Learning as a Game

The carefully-scaffolded EFAS curriculum prompts learners to engage in playful lessons and games that teach different levels of grammar, vocabulary and idioms, reading comprehension and writing.

THE MARKET

The app is intended to be free for the end-user in the United States and around the world, while programs and institutions can buy EFAS licenses.
EFAS Total Addressable Market is:

Community Colleges and Universities:
• 4200 Community Colleges and Universities with 25 million full and part-time students
• 6.25 million post-secondary students are enrolled in remedial classes - roughly half are English classes
Educational Institutions:
• 67,000 public middle and high schools in 13,500 districts
• 30,900 private schools
• 50.1 million students in middle and secondary schools
Public Libraries and Library Systems:
• 16,887 public libraries
Immigration:
• 42.4 million immigrants (including undocumented) living in the United States

English for a Song Revenue Projections

There are 1.6 BILLION English-language learners outside the US!

UNIQUE ATTRIBUTES:


There are lots of English-teaching websites out there -- but there’s nothing like ENGLISH FOR A SONG™

TUNEFUL

Popular music is the heartbeat of the app: it’s what distinguishes EFAS from rote, workbook-like literacy teaching tools. Learners can start with songs they know and love or pick new tunes from our varied playlist.

RELIABLE

EFAS is an ever-present literacy tutor that learners and teachers can count on; best of all, it’s free to the adult learner.


BALANCED

The EFAS app strikes the ideal mix of fun + learning, combining game-like instruction with academic rigor. Song-based activities make repeated practice enjoyable.

LEGIT

The EFAS curriculum is the real deal: our expert team is knowledgeable about accepted standards and strategies for effective adult basic education. Adults who use the app repeatedly are expected to improve their reading, writing, and listening skills in measurable ways.

RECIPROCAL

The EFAS team doesn’t take learners’ commitment lightly: we guide, reinforce, and encourage at every step of their learning journey.

ADAPTABLE

EFAS creates a new platform, the basis for a versatile product that can be adapted into other languages and into diverse social and community settings.

 
 

Team

Person

Joshua Harrison

PRESIDENT - PROJECT LEAD AND CO-DEVELOPER

Josh has spent over 15 years in interactive and instructional media, designing, developing and producing inspiring and effective educational and training programs, marketing tools, product launch training and other learning tools for corporations ranging from IBM to J&J, Kraft, Shire, Genentech and the FDA. His work in interactive technology led to a Fulbright fellowship in Argentina in 1995-6 researching how a then new thing called the “internet” affected the ways we learn and transfer knowledge.

Person

Lora Myers

CHIEF ADULT LITERACY EXPERT AND CURRICULUM DEVELOPER

Lora created numerous adult basic education and GED programs for members of 1199/SEIU, the healthcare workers’ union. She worked for ten years as Curriculum Director at TV411, a nonprofit project that created multimedia learning materials that help low-literate adults learn the basics of reading, writing, math, finance, and health literacy. She co-authored two books aimed at helping parents strengthen their children’s reading and writing abilities.

Person

Paul Shorr

DIGITAL MEDIA SPECIALIST - PROJECT DIRECTOR

Paul is a producer, technology strategist and programmer of eLearning and computer-based training programs, delivering projects to the pharmaceutical, technology, banking and consumer products industries. Paul directs the efforts of information architects, instructional designers, graphic designers, programmers, graphic artists, compression artists, testers and end-user support staff in the creation of eLearning, websites, exhibits, apps, performance support systems and training.

Person

Simone Tarantino

BUSINESS ADVISOR AND INFORMATION ARCHITECT

Boasting more than 20 years of tech and business experience, Simone started his career with companies like Intel and Acer. In 2001, he launched a management and marketing consulting company focused on creating new intersections between technology and the workplace to create smarter and more efficient ways to conduct business. After that, in addition to founding Inspect Manager, a cloud-based testing infrastructure, he also invested in and co-founded AudioBox.fm, one of the most advanced media platforms in the cloud, Gallery Records, an international record label, expanded the disruptive co-living concept of Startup Home from UK to the US, and other successful ventures.

Person

John Amey

HEAD OF ENGINEERING

Johnny is a full stack software developer who graduated from Kean University in Union New Jersey with a Bachelor of Science in Computer Science with a concentration in Information Systems. He has become an expert in building fun and easy-to-use interfaces as well as architecting efficient and scalable APIs. He has completed work in the private and public sector as well as for non-profits. Johnny loves learning new frameworks and programming languages and is always eager to solve the toughest technological problems. A certified tech nerd, Johnny is proud to boast that he rarely uses a Windows machine in his personal life, and he owns a 3D printer that he uses, in part, to print piggy banks of Linux mascots.

Get Involved

Help us help millions of Americans improve their literacy—and their lives!

Become a shareholder in English for a Song, Inc. a Public Benefit Corporation. We expect to generate revenue but only after putting public good first!

INVEST
invest@englishforasong.org

Make a tax-deductible contribution to our 501(c)3 fiscal sponsor, the Center for New American Media.

DONATE
donate@englishforasong.org

Help us bring EFAS to life: through your programming skills, your adult literacy curriculum expertise, your knack for fundraising, or your connections to the music industry.

VOLUNTEER
volunteer@englishforasong.org




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Partners

CNAM
TV411
Pearlfisher
ustwo
Creativo@Work
NineOneSeven
Cozmic Group